I couldn't help using this this idea from July's Real Simple Magazine as a jumping off point.
Don't stop with using the idea just to set the table with place cards. Use the chips as colorful stand up labels for food dishes or cheeses at a party. With a hole punch and some ribbon, the chips (or at least their descriptive names) might work as wine glass charms.
The magazine suggests using lots of different color chips for a "Technicolor Tabletop", but it would also be a creative way to continue a specific color theme for a dinner or party, by using several shades of just one or two colors.